Ping Mobile Goes Pink With Sharsheret Breast Cancer Organization

By Cornershop Creative May 13, 2010

PRESS RELEASE
Contact: Elana Silber, Director of Operations
Telephone: (866) 474-2774
E-Mail: [email protected]

Teaneck, New Jersey (May 13, 2010) – Sharsheret and Ping Mobile will launch the “Text For Your Next”SM campaign this Sunday, May 16, 2010, to promote breast health awareness. Women can text the word “Sharsheret” to receive a reminder to schedule an annual mammogram, ultrasound, or other breast cancer screening in six months from Sharsheret, the national breast cancer organization dedicated to supporting young Jewish women and their families facing breast cancer. The campaign is scheduled to launch in concert with the organization’s Annual Benefit, to be held at the Teaneck Marriott at Glenpointe, in Teaneck, New Jersey.

“Sharsheret is excited to partner with Ping Mobile to encourage women to text us for an annual screening reminder,” said Sharsheret Founder and Executive Director Rochelle Shoretz. “We know that breast cancer, caught early, is most treatable. The ‘Text For Your Next’SM campaign will connect women with Sharsheret in a truly life-saving endeavor.”

“Ping is very passionate about supporting breast cancer awareness. We believe mobile communication will shortly become a staple in women’s healthcare toolkits,” said Ping Mobile CEO Shira Simmonds. “By opting in to this campaign, women will receive reminders via SMS to schedule their mammograms and related screenings, which is vital for the early detection of breast cancer.”

To participate in the “Text For Your Next”SM campaign, text the word “Sharsheret”, hit the space key, and type your first and last name (without a space between the names) to 74642.

About Sharsheret
Sharsheret is a national not-for-profit organization for young Jewish women and their families, of all Jewish backgrounds, facing breast cancer. The organization’s mission is to offer a community of support to women diagnosed with breast cancer or at increased genetic risk, by fostering culturally-relevant individualized connections with networks of peers, health professionals, and related resources.

Since Sharsheret’s founding in 2001, Sharsheret has responded to more than 19,000 breast cancer inquiries, involved more than 1,000 peer supporters, and presented over 200 educational programs nationwide. Sharsheret now offers a continuum of care for the Jewish community – addressing the needs of those who are concerned about the risk of breast cancer in their family, those who have been diagnosed with the disease and are undergoing treatment, and those who face issues of survivorship or recurrence.

Sharsheret has developed the following national programs:

The Link Program
· Peer Support Network, connecting women newly diagnosed or at high risk of developing breast cancer with others who share similar diagnoses and experiences;
· Embrace, supporting women living with advanced breast cancer;
· Genetics for Life, addressing hereditary breast and ovarian cancer;
· Busy Box, for young parents facing breast cancer;
· Best Face Forward, to address the cosmetic side effects of treatment;
· Sharsheret Supports, assisting in launching and helping to sustain local support groups;
· Family Focus, providing resources and support for caregivers and family members.

Education and Outreach Programs
· Health Care Symposia on issues unique to younger women facing breast cancer;
· Sharsheret on Campus, outreach to students on campus;
· Facing Breast Cancer as a Jewish Woman educational resource booklet series.

For more information about the “Text For Your Next” mobile campaign, please email [email protected] or call (866) 474-2774.

About Ping Mobile
Ping Mobile is a full-service mobile marketing and technology company providing a complete range of mobile marketing services, including SMS, MMS, IVR, WAP applications and Bluetooth. With an industry- leading focus on consultancy, reporting, data analysis and client services packages, Ping Mobile is the mobile marketing agency of choice for clients that have included Warner Brothers, Ford Motor Company, Days Inn, Disney’s Soap Channel, Kentucky Fried Chicken, Arby’s, Pizza Hut and Hawaiian Airlines.

Ping Mobile is headquartered in Englewood Cliffs, NJ with offices in Los Angeles, CA Atlanta and Tel Aviv, Israel. For more information please visit www.pingmobile.com.

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Sharsheret is a national not-for-profit organization supporting young Jewish women facing breast cancer.

email: [email protected]
phone: (866) 474-2774
web: http://www.sharsheret.org