Press Release

Sharsheret Pink Day Worldwide

Elana Silber, Director of Operations
Telephone: (866) 474-2774
E-Mail: esilber@sharsheret.org

Teaneck, New Jersey (February 11, 2011)- Sharsheret, Hebrew for "chain", a national not-for-profit organization supporting young women and their families, of all Jewish backgrounds, facing breast cancer, celebrated its 2nd Annual Pink Day Worldwide on Wednesday, February 9th.Launched last year by students on high school and college campuses across the globe, Sharsheret's Pink Day Worldwide empowers students to educate their peers about breast cancer in the Jewish community and Sharsheret's national programs.

More than 2,000 students from 68 schools across the world participated in Sharsheret's 2nd Annual Pink Day Worldwide, causing the campaign to go viral through Facebook and Twitter.Sharsheret Pink Day Worldwide conversations were generated online by thousands of Sharsheret volunteers wearing pink, sharing photos, promoting the initiative, and taking on Sharsheret Pink Day Worldwide as their cause.

"We are grateful to Tzvi Solomon, Sharsheret volunteer and Pink Day Worldwide organizer, and the thousands of students who participated in this meaningful initiative," said Sharsheret's Program Manager and College Liaison Ellen Kleinhaus. "Together, we are sending the message that breast and ovarian cancer are diseases that affect the entire Jewish community - our mothers and fathers, sisters and brothers, sons and daughters - and Sharsheret is here to make sure that no woman or family is alone in their fight against breast cancer."

About Sharsheret
Sharsheret, Hebrew for "chain", is a national not-for-profit organization supporting young women and their families, of all Jewish backgrounds, facing breast cancer. Our mission is to offer a community of support to women diagnosed with breast cancer or at increased genetic risk, by fostering culturally-relevant individualized connections with networks of peers, health professionals, and related resources.

Since Sharsheret's founding in 2001, we have responded to more than 23,000 breast cancer inquiries, involved more than 1,100 peer supporters, and presented over 200 educational programs nationwide. Sharsheret now offers a continuum of care for the Jewish community - addressing the needs of those who are concerned about the risk of breast cancer in their family, those who have been diagnosed with the disease and are undergoing treatment, and those who face issues of survivorship or recurrence.
Sharsheret offers the following national programs:

The Link Program
· Peer Support Network, connecting women newly diagnosed or at high risk of developing breast cancer one-on-one with others who share similar diagnoses and experiences
· Embrace, supporting women living with advanced breast cancer
· Genetics for Life, addressing hereditary breast and ovarian cancer
· Busy Box, for young parents facing breast cancer
· Best Face Forward, to address the cosmetic side effects of treatment
· Sharsheret Supports, assisting in launching and helping to sustain local support groups
· Family Focus, providing resources and support for caregivers and family members
· Ovarian Cancer Program, tailored resources and support for young Jewish women and families facing ovarian cancer

Education and Outreach Programs
· Health Care Symposia on issues unique to younger women facing breast cancer
· Sharsheret on Campus, outreach to students on campus
· Facing Breast Cancer as a Jewish Woman educational resource booklet series

For more information about Sharsheret, please visit www.sharsheret.org or call (866) 474-2774.